Part designer,

problem solver,

entrepreneur,

and a dash of trouble maker.

I work with purpose-driven leaders to shape new mindsets, develop innovative models, and craft bold narratives for a better future.

Founder & CEO of
Giant Shoulders
Since 2017

Adjunct Professor at
Brown-RISD MADE Program
Since 2021

Your vision is only as powerful as it is understood.

Your vision is only as powerful as it is understood.

My Work

I work with purpose-driven leaders to rejuvenate legacy brands, cultivate growth in emergent companies, and bring innovative ideas to market. Through the brands I help build, they empower teams to innovate autonomously and shape communities that accelerate movements.

Brand Development

Every brand and business may be unique, but sometimes it is difficult to differentiate yourself and stand out. I run leaders through a tried and tested process to codify who they are and express it clearly to those who need to hear from you.

Startup Storytelling

Investors, partners, and customers are looking to work with people they can trust. I work with startup founders to leverage their compelling stories to develop memorable pitches that cut through the noise.

Business Coaching

A strong core promise is the foundation of every effective brand and influential organization. I help leaders clarify what matters most to their audience and build that understanding into every part of their business.

Strategy Work Sessions

If you want to go far, go together. I create tailored workshops and exercises to help you solve your most pressing internal and external challenges – from sharpening internal direction, to business model innovation, to customer acquisition strategies.

My Story

I came into branding with an unexpected background. As a former military officer in the Singapore army who went to art school, I discovered my niche by combining my experience in operations with creativity. I work with purpose-driven leaders and companies to leverage the power of brand strategy, design thinking, and design doing to grow their impact.

Before starting Giant Shoulders, I spent over a decade building creative cultures and collaborative teams with agencies in New York and startups in Silicon Valley. I hold a design degree from Rhode Island School of Design and am an Adjunct Professor at Brown University. I frequently give talks on branding and design thinking and am a TED Fellow.

40 Under Forty
Providence Business News
2023

InnoBlazer Award
Rhode Island Inno
2019

Co-founder of
Better World by Design
long time ago

Providence to Seattle
Bike & Build
2009

Leuitenent of
The Singapore Armed Forces
very very long time ago

BFA
RISD Industrial Design
very long time ago