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PeaceLove Studios

PeaceLove Studios, Big New Ideas Client 2010-12, Advisor 2012-Now

Overcoming Stigma

Business Planning, Storytelling, Creative Direction

PeaceLove Studios, Big New Ideas Client 2010-12, Advisor 2012-2014

Overcoming Stigma

PeaceLove set out to overcome one of the biggest social injustices in modern society - to end mental illness stigma. Unlike similar brands out to end social injustices, like Product (RED) and Livestrong, the PeaceLove brand and movement is built by the community from the ground up. Over the years, I have worked to help build their brand, community and organization to take a step closer to their audacious goal.

had the great opportunity work with Jeff Spar and Matt Kaplan, and contribute to their growing team over the years, tackling mental illness. It is an elephant in the room, a complete blank canvas, where we had to overcome the fear of stigma and others distancing themselves from our work. Since no one has tried this before, we had the liberty to try new things and make mistakes.

Business Planning, Storytelling, Communication Strategy, Creative Direction, Web Design, Marketing Campaigns, Print Design, Speech Writing, Project Management

Original website designed in 2009 at Big New Ideas
Founder Jeff Sparr's speech at TEDxPublicStreet in 2013

Founder Jeff Sparr's speech at TEDxPublicStreet in 2013