Mayo Clinic, Big New Ideas Client 2012
We were engaged to help identify healthcare patterns in communities to design effective preventative measures. We believe that many of the healthcare challenges that individuals faces are often community driven. We believe that we can encourage the community to be transparent and accountable, where people are engaged and making informed choices.
Codifying community collaboration to develop new ways to create lasting change
Our test bed for this theory was in a commuter town of Rochester, in Dodge County, Minnesota. It became clear early in our studies that pervious top-down approaches were costly and ineffective. After diving deeper into research and interviews, we concluded that sustainable change could only happen if the solutions come from within their community. Then the question was how do we work with the community to generate excitement and sustained growth.
(Champion + Community) x (Activity + Word of Mouth) = Healthier Community
Along with the Mayo Clinic team and the community, we developed a reflexible and repeatable framework that identified community leaders with passionate ideas who we can support. We designed tools for them to lead conversations and created space to share stories and experiences. By doing so, we were able to nurture and leverage relationships within the community to inspire and encourage positive change. These ideas were part of a pilot program that put our framework and the community's ideas to the test.
Since our involvement in 2012, the community and their leaders continue to foster a healthy community by identifying community leaders, and developing new programming ideas using our framework. The work that we have done became the foundation for a community-based coalition called Dodge Refresh, and helped Mayo Clinic refine their strategic approach to working with communities to build stronger and healthier cultures.