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Telling your story to early-stage investors

As entrepreneurs, we balance two basic things - our ambitious idea and our finite resources. And while an idea may have power, an idea has no inherent value independent of execution. Which is why early-stage investors will always invest in people rather than just an idea. At such an early stage, risk-reward analysis can be tricky and occasionally illogical. A plan of action is imperative, and articulating effort to date is paramount. An investor wants to know what you're currently doing, as well as what you aspire.

Here are some quick advice and tips:

1. The story of your hard work doesn’t always translate into compelling proposition, most investors assume you have done your homework. 

2. Balance the emotional and factual sides of your pitch. It's how our brains work – the analytical right brain and the subjective left brain. Everyone has a different leaning, but all think with both.

3. Communicating Problem/Opportunity, Market Situation, Solution and Growth Strategy. A great resource is Guy Kawasaki's 10 slide business plan presentation and his perspective on pitching ideas. 

4. Finally, and perhaps most importantly, your passions matter. Why you do what you do is the most valuable asset to an entrepreneur.